Seasonal Program Collateral Redesign
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Higher Education | Creative Design
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Creative direction
Print design
Cost optimization
Key Takeaway: Creative problem-solving in design can simultaneously enhance brand impact, improve audience engagement, and deliver substantial cost savings.
Executive Summary
I redesigned an Arizona university’s seasonal program collateral to create a visually engaging, brand-aligned piece that captured the program’s essence. The new 6x9″ format showcased both fall and spring seasons in a single, mailable piece and saved over $10,000 compared to the previous year’s spiral-bound booklet.
Challenge
Create a compelling and brand-aligned program piece for the season’s events
Reduce production costs compared to a previous 32-page spiral-bound booklet
Maintain a professional, engaging format suitable for mailing to the community
Solution
I reviewed the project scope in detail and consulted with local printing experts to identify cost-effective yet high-quality production options.
Results
Delivered a professional, brand-aligned piece that resonated with the community
Achieved budget savings of more than $10,000 compared to the prior year’s booklet
Increased visibility and engagement with seasonal programming
Strategy and Execution
Designed a 6x9″ format that consolidated fall and spring seasons into a single piece
Ensured layout and design reflected the university’s brand identity
Sized to fit within a standard postal envelope for efficient distribution
Balanced visual appeal with strategic content placement to highlight seasonal offerings