Telehealth Campaign
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Healthcare Technology | SaaS
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Marketing Strategy
Integrated Marketing Campaign Planning and Execution
Project Management
Key Takeaway: A research-driven, multi-channel approach combined with continuous optimization can rapidly elevate brand presence in a competitive market while driving measurable pipeline growth.
Executive Summary
In 2019, I led an integrated marketing campaign that positioned a healthcare technology company as a telehealth leader. Partnering with an agency, I drove market research, strategic messaging, and a multi-channel launch that included an email series, optimized landing pages, and high-value digital assets. Continuous A/B testing boosted engagement, increased webinar registrations, and advanced MQL-to-SQL conversions, driving sales growth.
Challenge
Establish the healthcare technology company as a front-runner in the field, and to stand out in a competitive market.
Solution
Develop a strategic and comprehensive integrated campaign that caters to the entire customer journey.
Results
300% improvement in email click-through rate for inbound marketing campaign
700 registrant average for webinars
Influenced a 1,900% increase in users for the all-in-one platform [from 500 users to 10,000 in just one month]
Strategy and Planning
Full Funnel Approach
Top-of-the-funnel assets developed to build awareness and educate physicians new to the concept of telehealth:
Explainer video, business brief, infographic
Middle-of-the-funnel assets were developed to reinforce telehealth’s value to physicians in the consideration phase. This content was delivered through a strategic, digital campaign:
Case study, eBook, FAQ one-pager, webinar